Corporate support

There are many different forms of corporate partnerships, which can include:


★ Staff fundraising

★ Charity of the year

★ Supplier fundraising and fundraising from other stakeholders

★ Licensing - i.e. use of charity name and/or logo in conjunction with the sale of goods/services

★ Cause-related marketing – i.e. a commercial activity by which businesses and charities or causes form a partnership with each other to market an image, product or service for mutual benefit

★ Sponsorship - i.e. cash or in kind fee paid in return for access to exploitable commercial potential

★ Payroll giving

★ Donations/matched giving

★ Secondments

★ Employee involvement and volunteering

★ Gifts in kind

★ Royalties

★ Affinity relationships

★ Product endorsement

★ Events